Demystifying Brand Strategy: What is it and how does it work?

27 Jun 2024

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Elevation Era Branding of business card and stationary by House of Five Studio
Elevation Era Branding of business card and stationary by House of Five Studio
Elevation Era Branding of business card and stationary by House of Five Studio

What is a Brand Strategy Agency?

In today's crowded market, standing out isn't just about having a great product or service; it's about having a compelling story and a clear, cohesive identity. That's where a brand strategy agency comes in. 

But let's cut through the jargon and get to the heart of it. 

A brand strategy agency helps businesses define who they are, what they stand for, and how to communicate that effectively to their audience. This is especially crucial for intersectional-identity-led brands that want their unique identity to be the core of their brand.

From crafting a unique brand voice to designing memorable visual identities, agencies like House of Five Studio provide the tools and insights needed to create a brand that resonates, endures, and cuts through the market for the right reasons. 

In this blog post, we'll dive into the real value a brand strategy agency brings, beyond the buzzwords, and explore how they can transform your business from just another name into a meaningful and impactful brand.

What does ‘Brand Strategy’ entail?

A brand strategy encompasses several key elements that create a cohesive and compelling identity. It begins with an audit of existing materials in addition to market research to understand the competitive landscape and opportunities. Keyword research ensures the brand's online presence aligns with customer searches. Visual design elements like logos and colour schemes make the brand recognisable. The message house framework crafts clear, consistent messaging. Finally, implementation integrates these elements across all channels for a unified, impactful brand presence.

Animated image showing the journey of brand strategy, beginning with 'audit of exisiting materials' and ending with ''long term implementation'.
  1. Market Research & Analysis: Keywords, Content, & Competitors

Small brands with limited capacity and budget often skip essential steps like market research, keyword research, and competitor analysis, planning to revisit these tasks once their brand starts growing. After all, they might reason, why invest in keyword research if they don't yet rank for any keywords? Wrong! This approach overlooks the critical foundation that these research activities provide.

Market research helps identify the target audience, understand their needs, and tailor offerings to meet those needs effectively. Keyword research is vital even early on, as it informs the content strategy and SEO efforts, helping the brand appear in relevant searches from the start. 

Competitor research reveals what others in the market are doing, allowing small brands to identify gaps and opportunities to differentiate themselves. Skipping these steps can lead to missed opportunities and a lack of direction, making it harder to build a strong, competitive brand presence later on. 

Investing in these research activities from the beginning sets the stage for informed decisions, strategic growth, and long-term success. We know, this step is especially daunting if you lack the tools and expertise to come up with actionable results.

​​But that's where we come in. As a brand strategy agency, we specialise in conducting thorough market research, keyword analysis, and competitor research to provide actionable insights. Partnering with us ensures your brand starts on a solid foundation of data-driven strategy, setting you up for sustainable growth and success. Focus on your strengths while we handle the critical research that fuels your brand's journey.

  1. Development of a Brand Strategy

With our research and action steps, we’re ready to develop a killer brand strategy, complete with brand guidelines. With a better understanding of your target audience, competitor strategies, and market trends -- together, we can inform your brand’s positioning and message as well as your approach to content and digital marketing.

This strategy informs the next step: visual design!

  1. Tone, Voice, and Messaging

We trust that by the time you reach out to House of Five, you've already defined your tone of voice and messaging. However, we're here to enhance and amplify your brand's voice through our in-depth research, meticulous visual design (up next!), and expert guidance.

By the end of this process, your brand will come alive with undeniable vibrancy and power with its basis in market data.

The image is divided into two halves. The left side shows a person in a brown sweater holding a magazine titled "INTRODUCTION TO BRAND STRATEGY" on a light gray surface, with a cup of coffee nearby. The right side features a person in a bright orange sweater and blue jeans sitting and holding a tablet displaying content titled "BRAND FUNDAMENTALS" with sub-sections and text related to brand tone of voice.
  1. Visual Design

When House of Five Studio refers to visual design, it’s far more than just a logo!

Does your sales pitch deck stand out on its own, or do you rely heavily on your verbal persuasion skills? What about your packaging? While cutting costs here may seem prudent, consider what message that sends to your customers. They expect to feel impressed and valued when they unwrap your product.

Logo design forms the foundation, yet comprehensive visual branding extends across everything from newsletters to business cards and brochures. Ensuring your brand is consistently bold, clear, and cohesive across both print and online platforms is essential.

  1. Short-Term Implementation: Web Design

A good brand strategy package includes comprehensive web design. Once we establish your brand strategy and basic visual elements, we move on to designing a website that not only reflects your brand voice but also deeply resonates with your audience.

Our approach to web design ensures that your site is not just visually appealing but also user-friendly and aligned with your overall brand identity. We integrate your brand's colors, fonts, imagery, and messaging into the web design to create a cohesive and engaging online presence. This seamless integration helps reinforce your brand's personality and values, making a lasting impression on visitors.

Moreover, we focus on optimising the user experience, ensuring that the navigation is intuitive and the content is compelling. By creating a website that is both aesthetically pleasing and functional, we help you connect with your audience, build trust, and drive conversions. With a web design that truly represents your brand, you'll be well-equipped to stand out in the digital landscape.

If you already have a domain, that’s no problem. We’ll do the ol’ switcheroo. 

  1. Strategy Implementation: The Long Game

Final step? Implementation.

With comprehensive market research and actionable insights, a strategic market plan, a sparkling new site, and a three-month content and digital marketing strategy informed by thorough keyword and SEO research, you now possess the essential tools to confidently execute your brand strategy—with our unwavering support, of course! Throughout the implementation phase, we are ready to offer continual revisions and feedback.

"But what if I lack the resources to execute on my own?"

Fear not—House of Five Studio has an extensive network of skilled copywriters and social media managers at your disposal. Should your team require training, we are happy to provide comprehensive instruction, ensuring a seamless transition and execution of your strategy.

Our objective is to make this process both exhilarating and effortless for you.

Do I need a branding agency?

Ultimately, that’s up to you to decide!

We’ve created a comprehensive brand strategy workbook, available to our mailing list subscribers, free for download. Sign up below and receive the workbook straight to your email inbox.

If you can confidently complete this workbook, then you may be all set. However, if you find that your tone of voice and visual identity are not cohesive or if you're missing key elements, it might be the perfect time to reach out to House of Five Studio for expert guidance.


House of Five Studio is dedicated to guiding female, BIPOC, and marginalised solopreneurs on a transformative journey towards visionary branding & content. For HoF, branding encompasses mission, metrics, vision, goals, data-laden research, and so much more.

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House of Five Studio is dedicated to guiding female, BIPOC, and marginalised solopreneurs on a transformative journey towards visionary branding & content. For HoF, branding encompasses mission, metrics, vision, goals, data-laden research, and so much more.

House of Five Studio is dedicated to guiding female, BIPOC, and marginalised solopreneurs on a transformative journey towards visionary branding & content. For HoF, branding encompasses mission, metrics, vision, goals, data-laden research, and so much more.