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  • What is a brand?
    A brand is like your business's personality—how people perceive it. It's not just a logo; it's the vibe, the feelings, and the impressions that stick with your customers. Think of it as the unique stamp that sets you apart in a crowd.
  • Why do I need a brand?
    Your brand is your first impression. It's what makes you memorable. In a world full of options, a strong brand is like a magnetic force—it attracts the right customers and keeps them coming back. It's the secret sauce that turns a one-time buyer into a loyal fan.
  • Isn't my logo my brand?
    Nope, your logo is the face, but your brand is the whole package. It's the way you talk, the colours you use, and the emotions you evoke. A logo is just the starting point; your brand extends to everything that shapes how people recognise and remember you.
  • What exactly is a brand identity then?
    Your brand identity is like your brand's wardrobe. It's the look and feel—the logo, the colours, the fonts—that gives your brand a consistent style. Imagine it as the cool outfit your brand wears to stand out at the party of products and services.
  • What is a branding studio?
    A branding studio is like a creative HQ for your brand. We're the squad that helps craft and amplify your brand's vibe. From logo design to creating an overall game plan, we're here to make sure your brand is the talk of the town (or the internet).
  • What does a branding studio do?
    We're the behind-the-scenes magicians who cook up the perfect blend of strategy and creativity. From designing eye-catching logos to mapping out your brand's entire journey, we're here to make sure your brand not only looks good but also feels just right.
  • Why hire a branding studio instead of a graphic designer on Fiverr?
    Fiverr is cool for quick gigs, but your brand needs more than just a quick fix. We're the full-package deal. We dive deep into your brand, understand its soul, and craft a unique identity that screams "you" in a way that clip-art logos just can't match.
  • What are the different types of branding?
    There's corporate branding for big players, product branding for specific gems, service branding for the pros, personal branding for the solo acts, and cultural branding for those who want their brand to be a lifestyle statement. It's like picking the right flavour for your brand vibe.
  • What are brand guidelines and why are they important?
    Brand guidelines are the rulebook, your ultimate brand Bible. They keep everything on point—logo usage, colours, fonts—so your brand stays true to itself. Think of it as the roadmap that ensures your brand doesn't lose its way in the crazy world of marketing.
  • Can you revamp my existing brand?
    Of course! Whether your brand needs a makeover or a full-blown transformation, we're up for the challenge. We will cover all deliverables in our quick off; we'll sprinkle some creative magic, give it a fresh vibe, and voilà – a brand that's ready to steal the spotlight all over again.
  • What's the secret to a killer brand strategy?
    Shh... it's not really a secret. It's all about understanding your brand's heartbeat. We delve into your goals, audience, and competition, mix in a dash of creativity, and whip up a brand strategy that's not just effective but downright legendary.
  • 20 questions to ask yourself before developing a brand
    How would I describe my business and what we do in one sentence? Is there a unique story behind the name of the business? Why was the business started and where did the idea come from? What are my business goals in the new months, the next year, the next 5 years? What are my business' brand values? (Click here for brand value examples) Who is my ideal audience/customer that will buy my products/service? What are my audience's frustrations/problems they face? Why would my customers specifically pick MY service or product over my competitor? What makes my business unique? How do potential customers find me? (ie social media, online, referrals etc) How/where do they buy from me? (ie website, in-store etc) Who are my top 3 direct competitors? Do I have mood board/vision board for the brand? What do I like about my mood/vision board? What vision do I have for my brand identity? What goals do I want to achieve by having a new brand identity? What’s one business and their brand identity that fits with my vision for my brand? What is it I like about the branding? What words would I choose to describe my desired vibe and look? Any icon, symbol or image that I am connected to that I WANT to include within my brand? Any icon, symbol, colour or image that I am connected to that I DON’T want to include and would cause conflict within my brand?
  • What is your branding and design process?
    Picture it like a blockbuster movie—we start with the script (consultation), do some research for the perfect cast (brand strategy), and then move to the set (design phase). We want your brand to be the blockbuster everyone's talking about, so we make sure every scene is a showstopper.
  • What makes your design process stand out?
    We don't just make things pretty; we craft a visual story that screams 'you'. It's design with a purpose, and that's what sets us apart from the design noise. We collect as much information about your business and project as possible, we make sure to talk these through with you before we set off to design. Rest assured, all our design decisions are backed by strategy signed off by you. No surprises, only the good ones!
  • What is your brand strategy process?
    It's like plotting a heist, but legal and way more fun! We dig deep into your business, scope out the competition, and then craft a master plan. Your brand's mission? Stealing the spotlight and hearts of your audience.
  • What are my payment options?
    We offer flexible payment plan options to accommodate your preferences and financial considerations: Pay in Full: Opt for the simplicity of paying the entire amount - we normally take 50% of the payment upfront to secure the project. The remaining 50% are due towards the end of the project. Once the remaining amount has been paid, you will receive your final files. Pay in 3 Months: Spread the cost over three months with our convenient three-instalment plan, providing a manageable approach to budgeting. Pay in 6 Months: For an extended payment horizon for bigger projects, our six-month instalment plan allows you to enjoy our services with a longer-term payment structure. Retainer: Explore our retainer option for ongoing services, allowing you to secure our expertise on a consistent basis while optimising your budget. At House Of Five, we understand that flexibility is key, and our diverse payment plans aim to cater to your individual needs. Feel free to contact us if you have any specific queries or if you would like to discuss a customised payment arrangement tailored to your unique situation.
  • What is a retainer?
    A retainer is a pre-agreed arrangement where you reserve a set amount of our services for a minimum period of three months. This ensures priority access to our expertise and dedicated resources for ongoing support. Invoices for retainer services are typically due upon receipt, allowing for a straightforward and transparent billing process. The specifics of each retainer are project-dependent, tailored to your unique requirements and the nature of the ongoing collaboration. This model provides stability and consistency, making it an ideal choice for businesses seeking continuous, reliable access to our services. If you have any further questions or would like to discuss how a retainer could benefit your specific needs, please feel free to get in touch.
  • How much should I invest in a great brand and its design?
    We can't tell you what you think is justified - but what we can say is that quality matters. The cost varies, but think of it as a long-term investment that helps you concentrate on everything you love and want to do while keeping it all nice and consistent. We work with your budget to make sure your brand not only looks good but also fits comfortably in your business journey.
  • How do I kickstart the process with you?
    It's a breeze! Head over to our "Book your project" page, fill in a few details about your project, and hit send. We'll slide into your inbox faster than you can say "brand magic." Let the adventure begin!
  • Can I have a say in the design direction?
    Absolutely! We're not mind readers, but we're darn good at listening. Your input is super important to us and it adds the personalised pop to your brand. We love transparency and honesty. Collaborate, share your thoughts, and let's make something extraordinary together.
  • What if I'm not sure about my brand vision?
    No worries! We're here to finesse those ideas. We have two options for you: 1. The Branding Consultancy - This is a 90-minute Branding Consultancy call, where we help distill your ideas into a powerful brand vision. Tailored to your business, this 1:1 session refines your narrative, defines unique selling points, and sets the stage for a cohesive brand identity. Whether you're only starting out now or you need to bring the focus back to your brand, this call will help you and your team align the current state with your vision. Let us guide you through articulating a clear and resonant brand, paving the way for a memorable and impactful presence in the market. 2. The Full Branding Package - In the full branding package, we dive deep into your business and vision first. Our initial consultations are like brainstorming sessions with a side of creative sparks. Whether you're crystal clear or a bit fuzzy, we'll polish those rough gems into a brand that shines. Each step of your project has amends included in the price - should you feel like you're not sure about something, we can always revisit before moving forward. Explore our offering
  • How long does it take to complete a project?
    The timeline depends on the complexity of your project, but rest assured, we work fast without compromising quality. We're not fans of dragging our feet; let's get your brand out there, turning heads, ASAP.
  • Do I get the copyrights to my brand assets?
    You're the VIP here! Once the project is wrapped up, the copyrights to your brand goodies are all yours. It's like handing over the keys to a sleek new car – your brand, your rules. We do, however, reserve the right to own any materials created prior to our collaboration as well as any templates created for the project and beyond.
  • Do you offer refunds for digital product purchases?
    Due to the nature of digital products, we don't offer refunds. However, if you encounter any issues or have questions about your purchase, drop us a line at, and we'll sort it out.
  • How do I download the digital products I've purchased?
    Once your payment is confirmed, you'll be able to download your file as well as receive a download link via email. Just click, and voilà, your digital treasures are ready for action.
  • Can I re-download my purchased digital products if needed?
    Absolutely! Your original download link expires in 30 days but you'll be able to receive an updated one should you need it past the first month. If you misplace your digital goodies or need a fresh copy, head to your purchase confirmation email, click the link, and download to your digital file again.
  • What file formats are the digital products available in?
    We keep it versatile but it really depends on the product and file format. We normally provide both an Adobe Illustrator and Adobe InDesign file for templates meant for designers, as well as docx files for documents. For client digital files, this varies based on the product. Please check the product description - this should have all the information you need before purchasing.
  • Are there any restrictions on how I can use the digital products?
    We believe in freedom! Once you've downloaded your goodies, they're yours to use for personal or business purposes. The only thing we ask is not to resell or distribute them without our permission. For further information, we always include a 'terms & conditions of use' for each product.
  • Can I share my purchased digital products with others?
    We appreciate the enthusiasm, but each purchase is for a single user/license. If your colleague or friend is interested, kindly direct them to our website to grab their own copy.
  • How often do you release new digital products?
    We're always cooking up something new! Keep an eye on our website and social media channels for announcements about fresh releases, exclusive freebies, and exciting additions to our digital product lineup. If you want to be the first to know, make sure to sign up for our weekly newsletter.
  • Are your digital products compatible with specific design software?
    Yup! We design our digital products to be compatible with popular design software. However, make sure to check the product description for any specific software requirements or recommendations.


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