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MEET HOUSE OF FIVE

House of Five is a boutique creative studio with a mission to support a generation of young entrepreneurs and their unique vision.

Our focus is helping entrepreneurs build a brand that is not only outstanding but is truly a vision come to life.

Bridging market positioning, tone of voice, visuals, implementation, and everything in between, we're truly there every step of the way.

By combining our expertise and your business' unique voice, we bring a new POV to the market to help your business stand out in its honest, special self.

WHAT DO WE STAND FOR

AUTHENTICITY ABOVE ALL

We are dedicated to empowering businesses to embrace and embody their truest and best selves. Through our platform, we provide the tools and support for businesses to showcase their authenticity, fostering a space where they can confidently express their unique identity.

UNIQUENESS IN COMPETITION

In a saturated market, we believe in giving businesses the opportunity to stand out by being their unique selves. We advocate for the power of individuality, providing a platform that enables businesses to compete not by conforming but by confidently showcasing what makes them distinctive and valuable.

ALIGNMENT SUPPORT

Our commitment extends beyond conventional support; we are here to help businesses align with their vision like never before. Whether it's refining strategies or providing resources, we stand as a partner in ensuring businesses not only define their vision clearly but also take meaningful steps to bring that vision to fruition.

THE BRAINS BEHIND THE MAGIC

A foggy landscape image of London's skyline with the Shard visible
A close up portrait of a woman with blonde balayage hair and a black tshirt

PETRA RABELY

She/Her

CO-FOUNDER; CO-DIRECTOR; DESIGNER

Heya, I'm Petra, the co-founder & co-director of this studio, and The Brandsetters Podcast co-host. I thrive creatively when I get to combine my experiences - I can't imagine being just one or the other and I get excited by so many things that I decided to ditch the idea of having just one box to fit as a designer. Instead, I worked as a product designer in my previous 9-5s and I helped set up House of Five as an umbrella studio through which I get to work on many exciting projects as a designer, creative director, brand consultant & strategist, and overall creative brain. I speak 5 languages and lived in 3 different countries which arguably taught me to be able to adapt to any challenge. In the last 4 years, I uncovered my love for all things design and have since been treating every project with unmatched passion.

A foggy landscape image of London's skyline with the Shard visible
A close up portrait of a woman with blonde balayage hair and a black tshirt

ISABELLA CONTI AMERICANO

She/Her

CO-FOUNDER; CO-DIRECTOR; DESIGNER

Hello! I'm Isabella, aka Isa or Izzy depending on where you're from! As a designer with 7 years of experience, I have worked with a variety of clients ranging from luxury fashion houses and multinational brands to independent shops and small businesses. Although my focus has been on digital design and innovation in my current role, brand strategy and logo design have always been present along the way. The big names have taught me consistency, eye for detail and working under pressure, while working with a more personal brand shows me the significance of developing the right strategy in order to translate their values and ideas into visuals that will enhance their business. Having lived in four different countries, I have been exposed to diverse cultures and perspectives, which inspire my design decisions and approach. That has also given me a unique perspective and ability to connect with a diverse range of people.

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