LINDACE is a youthful brand from Berlin, established in 2022 by Linda with a strong passion for hair clips, particularly designing them themselves to create unique clips with symbols, colors, and distinct statements from the traditional hair clip.

As LINDACE grew throughout its first year, the business understood that its audience changed as well - House of Five was hired to have a look at the market of emerging hair-accessory businesses that came after LINDACE, find a unique approach to its brand from the tone of voice, brand positioning, user persona to all things visual. ​

​However, our collaboration didn't end there. We came on board as the business' creative directors to help implement the new brand, ideate campaigns, mood board and storyboard, as well as help set up campaign set-designs and direct the models and photographers and help with post-production.